Getting in the mood for my Florida trip… It’s fun to see how Florida has been branded, via postcards and travel posters over the years. I grew up in Illinois and Ohio and our family (and a lot of the people we knew) went to Florida EVERY year. We migrated like birds. What was it that so mesmerized us about the place? I suspect the lure and pull of Florida goes back a long time. In 1513 Juan Ponce de León came to Florida to look for the legendary Fountain of Youth. I suspect we have all been going Florida to look for the same thing ever since.
Best,
What 3 words would you use to describe Florida?
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